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Using Video Advocacy to Engage Vulnerable Youth Populations

Change makers around the world increasingly use new technologies and communication tools to advocate, engage communities, and drive action—especially among young people. Blogs, social media campaigns, community video screenings, and flash mob demonstrations have exploded in popularity over the past several years, often serving to elevate grassroots voices and spur marginalized groups to action. By understanding and supporting such efforts, funders can capitalize on advocacy’s potential to achieve significant returns on investment.

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